Should I just fill my practice with any type of client when I’m starting?

Should I just fill my practice with any type of client when I’m starting? I need cash so surely any clients are better than no clients??

Many counsellors (beginning as well as seasoned ones) often think that they “just” need to get clients, in order to get bills paid and keep the business going.

Whether to work with all types of clients or focus on specific target markets depends on your personal preferences, expertise, and the needs of your community. Here are some factors to consider:

1. Personal Preference: Some counsellors prefer to work with a broad range of clients, enjoying the variety and challenge it brings. Others find fulfillment in specialising in a particular population or issue, allowing them to develop their skills in that area and hopefully make a significant impact that way.
2. Expertise and Training: If you have specialised training or experience in a particular area, it might make sense to focus your practice on clients who would benefit most from that expertise. This could include areas such as trauma, addiction, couples counselling, or working with specific populations like adolescents or veterans.
3. Community Needs: Consider the demographics and needs of the community where you practice. Is there a particular issue or population that is underserved? Specialising in that area could make you a valuable resource and help you attract clients.
4. Market Demand: Evaluate the demand for your services in different areas. Specialising may allow you to differentiate yourself from other counsellors and attract clients who are specifically seeking expertise in your niche.
5. Personal Fulfillment: Ultimately, your own satisfaction and fulfillment in your work are important considerations. Reflect on what type of counselling work brings you the most joy and fulfillment, whether that’s working with a diverse range of clients or specialising in a particular area.

There’s no right or wrong answer to whether you should work with all sorts of clients or specialise. Often, it seems to make sense to start broad (to get the business moving!) and to then gradually narrow your focus as you gain more experience and clarity about your preferences.

One thing I DO feel strongly about (whether you’re just beginning, or already way down the track) is to NOT do things “just for the money”. I know that in the beginning, financial considerations may play a bigger role than later on -they definitely did for me. However, the sooner you can start to become “known” as a counsellor for particular issues or for a particular population, the faster your reputation and credibility will grow. It’s the same idea of: do you want $2,000,000 or $0.01 doubled every day for 30 days? The 2 million dollars in one hit seem a good idea, but when you do the math, the latter option is more profitable. A similar comparison goes for counselling and being specific with who and what you work with!

Let me know what you think!