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Attracting ideal clients

Change

Change in Therapy: Why the Client Remains the Primary Agent of Change

March 23, 2026

What creates change in therapy? For many therapists, especially early in their careers, there can be a quiet assumption that change in therapy…

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Preferences in PCT

What Clients Want (and What We Offer): Rethinking Preferences in Person-Centred Therapy

February 18, 2026

What Do Clients Want? Direction? No Direction? In a recent article, one of my heroes of Pluralistic Counselling Mick Cooper explores a question…

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Planning for the new year in your counselling business.

Preparing Your Private Practice for the New Year: A Comprehensive Guide

December 23, 2024

As counsellors in private practice, the transition into a new year offers a valuable opportunity to reflect, plan, and take deliberate action to…

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Counselling session

How to Attract More Clients to Your Counselling Practice

August 24, 2024

A question I get asked more often than I’d like to admit, and I think it’s the main question that many counsellors ask…

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Therapist in a session with a new client

Should I just fill my practice with any type of client when I’m starting?

June 28, 2024

Should I just fill my practice with any type of client when I’m starting? I need cash so surely any clients are better…

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