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Attracting ideal clients

Counsellor have a bright future

AI Can’t Replace Human Connection: Why Counsellors Have Every Reason to Feel Optimistic

July 13, 2026

Artificial intelligence has dominated the headlines for the past two years. Every week seems to bring another story predicting that AI will replace…

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Change

Change in Therapy: Why the Client Remains the Primary Agent of Change

March 23, 2026

What creates change in therapy? For many therapists, especially early in their careers, there can be a quiet assumption that change in therapy…

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Preferences in PCT

What Clients Want (and What We Offer): Rethinking Preferences in Person-Centred Therapy

February 18, 2026

What Do Clients Want? Direction? No Direction? In a recent article, one of my heroes of Pluralistic Counselling Mick Cooper explores a question…

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Planning for the new year in your counselling business.

Preparing Your Private Practice for the New Year: A Comprehensive Guide

December 23, 2024

As counsellors in private practice, the transition into a new year offers a valuable opportunity to reflect, plan, and take deliberate action to…

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Counselling session

How to Attract More Clients to Your Counselling Practice

August 24, 2024

A question I get asked more often than I’d like to admit, and I think it’s the main question that many counsellors ask…

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Therapist in a session with a new client

Should I just fill my practice with any type of client when I’m starting?

June 28, 2024

Should I just fill my practice with any type of client when I’m starting? I need cash so surely any clients are better…

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